Ad Design Guide
Everything you need to know about preparing your ad designs for ReachScreens digital displays
Design Specifications
Follow these specs to ensure your ad looks perfect on our screens
Dimensions
9:16 portrait ratio, the native screen resolution
File Formats
Max 10MB per file
Resolution
Recommended for sharp display
Color Space
Recommended for best screen display
Safe Zone
Keep important content within 54px margin from edges
File Naming
Descriptive, versioned naming convention
Content Guidelines
Ensure your content meets these requirements for approval
- ✓All content must be appropriate for general audiences
- ✓Text should be large and readable from 1–2 meters distance
- ✓Avoid small fonts (minimum 24pt equivalent at full resolution)
- ✓High contrast between text and background recommended
- ✓Include your brand logo prominently
- ✓QR codes: minimum 150×150px for reliable scanning
- ✓Content must comply with Omani advertising regulations
QR Code Placement
Leave space for a scannable QR code so viewers can interact with your ad
Recommended Layout
Bottom-right corner is the recommended QR code placement
Minimum Size
150 x 150 pixels minimum for reliable scanning. Recommended: 200 x 200 pixels or larger.
Placement
Bottom-right or bottom-left corner, within the safe zone. Leave at least 20px clear space around the QR code.
Add a CTA Label
Include a "Scan Me" or "Scan to Learn More" label next to the QR code to prompt engagement.
Quiet Zone
Keep a white/light border (at least 10px) around the QR code. No text or graphics should overlap the code.
Contrast
QR code must be dark on a light background. Avoid placing on busy images or gradients.
Test Before Submitting
Always test your QR code at print size. Scan it from 1–2 meters to verify it works.
Design Tips
Pro tips to make your ad stand out
Templates & Resources
Download templates to get started quickly
Ready to Start?
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