Ad Design Guide

Everything you need to know about preparing your ad designs for ReachScreens digital displays

Design Specifications

Follow these specs to ensure your ad looks perfect on our screens

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Dimensions

1080 x 1920 pixels

9:16 portrait ratio — native screen resolution

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File Formats

JPG, PNG

Max 10MB per file

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Resolution

Min 150 DPI

Recommended for sharp display

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Color Space

RGB (sRGB)

Recommended for best screen display

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Safe Zone

90% of area

Keep important content within 54px margin from edges

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File Naming

company-campaign-v1.jpg

Descriptive, versioned naming convention

Content Guidelines

Ensure your content meets these requirements for approval

  • ✓All content must be appropriate for general audiences
  • ✓Text should be large and readable from 1–2 meters distance
  • ✓Avoid small fonts (minimum 24pt equivalent at full resolution)
  • ✓High contrast between text and background recommended
  • ✓Include your brand logo prominently
  • ✓QR codes: minimum 150×150px for reliable scanning
  • ✓Content must comply with Omani advertising regulations

QR Code Placement

Leave space for a scannable QR code so viewers can interact with your ad

Recommended Layout

LOGO
Main Visual / Image
📱
QR CODE
Scan to
learn more
1080 x 1920

Bottom-right corner is the recommended QR code placement

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Minimum Size

150 x 150 pixels minimum for reliable scanning. Recommended: 200 x 200 pixels or larger.

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Placement

Bottom-right or bottom-left corner, within the safe zone. Leave at least 20px clear space around the QR code.

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Add a CTA Label

Include a "Scan Me" or "Scan to Learn More" label next to the QR code to prompt engagement.

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Quiet Zone

Keep a white/light border (at least 10px) around the QR code. No text or graphics should overlap the code.

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Contrast

QR code must be dark on a light background. Avoid placing on busy images or gradients.

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Test Before Submitting

Always test your QR code at print size. Scan it from 1–2 meters to verify it works.

Design Tips

Pro tips to make your ad stand out

⏱️Keep it simple — viewers see your ad for 10–15 seconds
🌟Use bold, high-contrast visuals
🎯One clear message or call-to-action per design
📱Include contact info or QR code for easy follow-up
🌑Dark backgrounds work well on digital screens

Templates & Resources

Download templates to get started quickly

📂 Download Design Template (PSD)Coming soon📄 Download Requirements PDFComing soon

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